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Who I help

B2B companies that need growth to become predictable, and the investors and institutions that back them.

I work with B2B companies and the organisations that invest in or support them. Engagements combine strategy with hands-on implementation across India, the Gulf, the United States and Europe.

Explore the client groups below to find the support relevant to your business.

Scaling technology and SaaS companies

For software, AI and technology-enabled businesses developing their first sales process or scaling an established revenue team.

Established B2B businesses

For mid-market and enterprise organisations improving commercial performance, including businesses outside technology.

Companies entering new markets

For businesses adapting their offer and sales approach to a new geography.

Private equity and growth investors

For investment teams and portfolio leaders assessing revenue potential or delivering an agreed growth plan. Portfolio engagements are scoped with company leadership, with progress visible to the sponsor.

Venture investors and venture builders

For investors and shared venture teams providing practical commercial support to early-stage companies.

Start-up programmes and institutions

For organisations supporting groups of start-ups and smaller businesses, with practical company-level work and programme reporting.

Partner enquiries

I welcome referral and joint delivery conversations with organisations whose clients need specialist commercial support. The scope and responsibilities are agreed around the client's requirements.

  • Consulting firms and systems integrators that need a specialist AI-enabled GTM workstream inside a larger proposal or delivery.
  • Hyperscaler start-up and ISV programmes, and RevTech, CRM and AI software vendors whose customers need the sales process and data model designed before the platform is adopted.
  • Investment banks and fundraising advisers whose clients need investor-ready revenue data and an equity story before a process starts.
  • Executive search and fractional-executive firms placing revenue leaders who need a fact-based first-100-days plan.
  • Banks, law firms and accounting firms serving start-ups that want to offer growth content and a trusted GTM referral between funding rounds.
  • Ecosystem platforms, data providers and media delivering scale-up and market-entry programmes for government clients.

Institutional relationships

I welcome discussions with funds-of-funds and sovereign venture investors where a capacity-building mandate exists, including programmes delivered through the funds and accelerators they support.

Is this the right fit?

A good fit if

  • Growth, margin or valuation depends on a commercial engine that is not yet performing to plan.
  • You want a fact base from your own data within weeks, not a report after months.
  • You expect the adviser to stay through implementation and to be measured on outcomes, including fee-at-risk or gain-share arrangements where appropriate.
  • You back or support many companies and want one relationship that helps all of them.

Probably not a fit if

  • You need broad corporate strategy or an operating-model review with no connection to commercial results.
  • You are looking for a CRM implementation partner or a classroom-only sales training programme. I design the process and data model first and partner with specialists for configuration and training at scale.
  • Procurement requires a panel supplier for a large, multi-year transformation. In that case the work is best delivered as a specialist workstream through a panel firm.

Executive briefing

Start a strategy conversation

We can discuss where I can help and what an initial engagement could cover.

  • I begin with a focused discussion of your business priorities.
  • Diagnose what is stalling growth.
  • Identify the constraint across all or any of the five areas.
  • Design a strategy blueprint.
  • And align the changes that matter.

What to expect

  • 01An initial assessment of the challenge and its commercial implications.
  • 02A proposed scope of engagement where there is a clear fit.
Contact me

Founder-led · Confidential · No obligation